Our Story

The Well Naturally story began in 2003, in Melbourne, Australia. Sparked by an unpalatable gap in the market for healthier products that taste great, our sights were set on reinventing the future of snacking!

Fast forward to today, and Well Naturally is a market leader, having earnt a reputation for consistently offering high-quality, sugar-reduced products that can be enjoyed without the guilt.

Most renowned for our No Sugar Added Chocolate range, we’ve left sugar out and replaced with the sweetness of stevia, a natural plant-based sweetener, for 100% real chocolate without the added sugar and without compromising on taste. Our much-loved chocolate is available in milk and dark varieties in a wide assortment of flavours.

We are proud to be helping Australians reduce their sugar intake and achieve their wellness goals. The average Australian consumes a staggering 60 grams of sugar per day – the equivalent to 14 teaspoons of white sugar, which is more than double the World Health Organisation’s recommendation of a maximum of 6 teaspoons of sugar per day.


Excess sugar consumption has been linked to diabetes, cardiovascular disease, tooth decay and obesity. Luckily, awareness around this issue is increasing due to media exposure from health professionals, key opinion leaders, health publications, and government bodies.

Australians have responded positively, with sugar consumption now on the decline. A low sugar diet is now the most followed diet in Australia, and a steady decline in sugar consumption is forecast to continue!

We are passionate about reducing sugar intake further.

No sugar added, no guilt. Treat yourself better with Well Naturally.

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